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Feature Article: Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize,...
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Don't look now but your'e fired!!
One-day you’re minding your own business and your boss comes in and says "You’re Fired", perhaps he was a bit more polite than that but the end result was the same, you’re now out of work!! Now what do you do? Well get over the initial shock and...
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Leadership Training and Character
The vast majority of leadership training available to managers focuses primarily on skill and behaviors: how to delegate, how to communicate, how to manage conflict. These skills are unquestionably important and necessary. However, we maintain...
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 Internet-Marketing Feature Articles

Maximising Google’s PageRank of your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows: We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a...
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Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new...
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All Business Talk

Inoculate Yourself Against Bad PR
What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...
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How You Can Learn to be a Better Manager
When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is disorganized, goals aren’t being met, and hours are spent on unproductive tasks. Just when you think the company would...
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The Durrett Rule Bites Foreclosure Investors
Folks learn that you know something about real estate investing and they eagerly ask you about buying foreclosure property. The general assumption is that they can buy a beautiful home at a deep discount at a foreclosure auction. Their...
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The Average Profile of Customers Opting for a Payday Loan Cash Advance
Payday loans are loans of a small amount, taken for a short duration of time. Payday loans are generally meant to be paid off on the next payday. Payday lenders loan out thousands of dollars every week to people who are in dire need of money....
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Ideal Marketing Methods for Home-Based Businesses
What is the difference between a small business that makes it and one that does not? Most likely, the one that was successful engaged in some effective marketing. Wise marketing is critical for owners of home-based businesses for a number of...
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Want to Work from Home? Ever Given a Thought to Telecommuting?
There are many mistaken definitions of what telecommuting means. The very name gives the impression of someone answering work telephone calls from home or typing furiously away at their computers. Traditionally, telecommuting meant that an...
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How To Realistically Set Your Fees - Part 2
Effect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per...
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How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. But did you know...
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Are You Guilty of Stinkin’ Linkin’ Thinkin’?
Do you know what kind of sites are suitable link partners for your site? If you do give yourself a gold star since many seem not to. At least based on the questions I get. You see most think small. Too small. And limit the potential...
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