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Feature Article: Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the...
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 Internet-Marketing Feature Articles

5 Ways To Keep Your Online Customers
1. Stay In Touch Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the...
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Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar...
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Surefire Ways to Attain Moneymaking Success
You have probably heard other people say that "Money isn't everything" or "Money can't buy happiness." They may be right in some aspects; but it's not just about the money. It's about having an ideal lifestyle - being able to have control...
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Turn your Business’ New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key...
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How To Set Goals Like Bill Gates
I just got back from a seminar I spoke at in Texas this weekend and I want to share with you a 'theme' I heard from 3 coaching clients I was able to get together with there. What was so interesting to me is that ALL 3 of them said the EXACT ...
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What do Employees Wish for Most (And How To Get It)
What do many employees wish for at work? A bonus or raise. At least that's so according to results from a recent survey developed by OfficeTeam, a global staffing service that specializes in placing administrative professionals. The ...
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Inventor Help: Go Hire a Great Patent Lawyer
Inventors should review hiring a top tier patent attorney, versus filing on their own or even worse doing nothing to protect their most important asset. A patent is the property right given by the U.S Patent and Trademark Office to an inventor....
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No-Holds-Barred Conversations with Dan Lok - Part 2
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? I like that “happily open up their wallets”! Your customer should be happy to open his/her...
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Online Home Equity Loans: A Basic Glossary
Home equity loans can be a great idea for individuals looking to get out of debt or make necessary repairs on their homes. During the process, you will come across a variety of terms and acronyms. We have gathered together some of the basic terms...
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Yahoo's Back!
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to...
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3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops. You may already...
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